What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
100 Small Fires to Make Your Book Sales BLAZE! is a how-to guide and marketing plan for selling your book, Kindle book or eBook and includes sample budgets and time-lines with strategies to make your blog tours sizzle, your rankings rise and your book sales soar. This book differs from other "How To" marketing books in its action oriented content. Not only do we give you an overview of the latest marketing trends including Content Marketing, Antic Advertising and Gamification, we also provide 100 Small Fires - concrete and creative ideas you can use to market your book AND three marketing plans, covering all size budgets with timelines for taking specific actions. Most of the available book marketing advice on the market is from writers, not marketers. This book was written by both a writer AND a marketer. We are going to help you think like a marketer by explaining concepts marketers use in Fortune 500 companies. This book condenses the best information we could find, adds new ideas, and examines marketing tools from the classics to the modern day online strategies. Inside these pages you will find what you need to target your audience, motivate them to buy your books, and transform them into a loyal fan base that will purchase your books for years to come. Read this book to learn how you can effectively focus your marketing efforts so that you can find and build your readership the old fashioned way - one fire cured brick at a time. Yes, you can do this. Most successful authors started this way and you can too. You can find what works for you by lighting small fires until they blaze a trail to literary success. 100 Small Fires to Make Your Book Sales BLAZE! will show you how!
Contracts for the Sale of Goods delivers a detailed analysis and in-depth comparison of the substantive law for the sale of goods in domestic and international transactions. Practitioners, academics, and anyone involved in the sale or purchase of goods in the international market will need this thorough analysis of both the text of the United Nations Convention on Contracts for the International Sale of Goods (CISF) and the cases that have addressed and interpreted the CISG. Contracts for the Sale of Goods provides a complete discussion and comparison of the UNIDROIT Principles of International Commercial Contracts including the new provisions on setoff, assignment, and limitation periods, as well as a comparative treatment of the CISG and the UNIDROIT Principles to the articles of the Uniform Commercial Code. Both practitioners and academics will find the clarity and ease of access useful to the comparative legal analysis in this book. Of particular note is the style and format which allows the reader to find the relevant provisions and cross-references quickly and accurately. Contracts for the Sale of Goods provides you with all relevant materials in one source, with the text following the structure of the Convention for clarity and convenience Access the Incoterms 2000, the complete texts of Article Two and the PIC, and a list of parties to the CISG. Moreover, the text is structured to provide the answers first, then supplement this with the underlying purpose and rationale for the rules. This allows the reader the ability to locate the correct law quickly, but also allows the reader to delve further into the law if desired.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
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