100 Small Fires to Make Your Book Sales BLAZE! is a how-to guide and marketing plan for selling your book, Kindle book or eBook and includes sample budgets and time-lines with strategies to make your blog tours sizzle, your rankings rise and your book sales soar. This book differs from other "How To" marketing books in its action oriented content. Not only do we give you an overview of the latest marketing trends including Content Marketing, Antic Advertising and Gamification, we also provide 100 Small Fires - concrete and creative ideas you can use to market your book AND three marketing plans, covering all size budgets with timelines for taking specific actions. Most of the available book marketing advice on the market is from writers, not marketers. This book was written by both a writer AND a marketer. We are going to help you think like a marketer by explaining concepts marketers use in Fortune 500 companies. This book condenses the best information we could find, adds new ideas, and examines marketing tools from the classics to the modern day online strategies. Inside these pages you will find what you need to target your audience, motivate them to buy your books, and transform them into a loyal fan base that will purchase your books for years to come. Read this book to learn how you can effectively focus your marketing efforts so that you can find and build your readership the old fashioned way - one fire cured brick at a time. Yes, you can do this. Most successful authors started this way and you can too. You can find what works for you by lighting small fires until they blaze a trail to literary success. 100 Small Fires to Make Your Book Sales BLAZE! will show you how!
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
The importance of innovation to the long-term profitability and survival of firms is widely recognized. The sales force plays a key role for new product introduction and the successful commercialisation of innovations. Yet, the role of the sales force has not received thorough examination from a holistic point of view that considers its interaction with other key players, such as Marketing and the customer. Benjamin Klitzke addresses this research gap. He studies selling and adoption processes between marketing, sales and customers. The academic result of his work is a conceptual framework that extends the state of research in various ways. He provides insights and answers on how to successfully launch new products with a direct sales force.
Traditonal western forms of corporate organization have been called into question by the success of Japanese keiretsu. Firms, Markets and Economic Change draws on industrial economics, business strategy, and economic history to develop an evolutionary model to show when innovation is best undertaken. The authors argue that innovation is a complex process that defies neat categorization and government policy should be to facilitate change rather than to direct it.
A new edition of a book on sales and leases of goods by two of the country's leading experts in commercial law. The book uses a problem-based approach to help students master the applicable legal rules, understand how the law applies to both simple and complex commercial transactions, and learn how to use the law in planning transactions and drafting agreements. The book consists primarily of text and carefully sequenced problems. Many of the problems ask students to apply the law to a set of facts. Others do the reverse, asking students to identify a set of facts to which a specific rule applies. The remainder prompt students to think about the policies underlying the law or how the law affects commercial behavior or do a bit of contract drafting. An extensive teacher's manual, available in both print and electronic format, contains suggestions on teaching methodology and a detailed analysis of all problems. PowerPoint slides custom designed for almost every problem are available to teachers on the web site for the book..
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