This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
The importance of innovation to the long-term profitability and survival of firms is widely recognized. The sales force plays a key role for new product introduction and the successful commercialisation of innovations. Yet, the role of the sales force has not received thorough examination from a holistic point of view that considers its interaction with other key players, such as Marketing and the customer. Benjamin Klitzke addresses this research gap. He studies selling and adoption processes between marketing, sales and customers. The academic result of his work is a conceptual framework that extends the state of research in various ways. He provides insights and answers on how to successfully launch new products with a direct sales force.
The real estate market crashed in 2007. Within minutes, hundreds of subprime lenders were out of business. The seller's market quickly became the buyer's market and property values went into a momentum of constant decline. The short sale process became a viable option for lenders and borrowers, both. Do not simply walk away from your property, stay the course, but if foreclosure is imminent, a short sale will salvage your credit. If mortgage payments are current, generally a short sale will reduce the borrower's credit score by 50 points and the score will slowly increase again when the process is complete. However, if the mortgage payments are delinquent, then the missed and late payments are what will drain the credit score approximately 100-150 points, but the short sale will increase that score within months. If the property forecloses a borrower will have to wait 5-7 years before obtaining another mortgage loan. A short sale is a win/win.
How does an author best get book reviews? What of interviews, blogs and social media? How can a new author expect to be seen while crowding the lane with other authors of his/her genre?
The original CliffsNotes study guides offer a look into critical elements and ideas within classic works of literature. The latest generation of titles in this series also feature glossaries and visual elements that complement the classic, familiar format. CliffsNotes on Death of a Salesman shares an intimate glimpse into the dreams and disappointments of an American family. Following the story of Willy Loman, an aging salesman who can't accept change within himself and society, this study guide provides a character list, character map, and character analyses to explore the personalities within Arthur Miller's masterful play. Other features that help you figure out this important work include- Personal and career background of the author. Introduction to and brief synopsis of the play. Summaries and expert commentaries for each act and scene. Essays that explore the play's major themes and the author's manipulation of time and space. A review section that tests your knowledge and suggests essay topics and practice projects. A Resource Center full of books, publications, films, and Internet resources. Classic literature or modern-day treasure ? you'll understand it all with expert information and insight from CliffsNotes study guides. AUTHOR: JENNIFER L. SCHEIDT received her M.A. from the University of Texas at San Antonio and now is a full-time instructor at Palo Alto Community college in San Antonio, Texas, where she teaches various writing and literature courses.
Sunshine Markets Articles
Sunshine Markets Books